1988-1991: The early years: when mobile phone meant car phone
Opening the shop was a bold move for the young George, who had come out of an apprenticeship installing car phones into luxury vehicles.
“In those days there was no such thing as a hand-held device, and the first mobile network was the 007, which is the equivalent of a zeroG.
“Car phones were called mobile phones, but they were actually wired into the vehicle.They were also big and bulky. Owners of luxury cars loved the idea of a car phone but then I would turn up with a transceiver weighing 25-30kg that had to be fitted to the vehicle and they were ‘you’re not putting that in my Porsche, Mercedes, Rolls Royce.”