What is a digital optimisation audit ?
Digital optimisation is about improving the existing value proposition without any fundamental changes to the business model. By comparison, digital transformation is about disrupting the business model.
A digital optimisation audit is the process of scrutinising a technology or product or process to determine if it is operating at peak (optimal) performance.
Why undertake a digital optimisation audit?
An audit can:
- identify technology to improve, replace or remove existing business processes
- better utilise existing technology to deliver cost savings
- exploit new ways to use technology to reach more customers
- highlight opportunities to increase employee or customer engagemen
Why companies should focus on digital optimisation before digital transformation
Digital transformation is, by definition, disruptive. It is always customer focused and the transformation will expand a company’s value proposition or change its business model.
Digital transformation success stories include Uber killing off taxi’s, Netflix destroying movie rental, AirBnB challenging the hotel industry, and Amazon leading the charge on physical retail stores.
Digital optimisation is the process of using digital technology to improve existing operating processes and business models. It is company focused – saving time, improving process, or automating tedious tasks – rather than customer focused.
Why attend to optimisation first?
There is nothing wrong with digitally optimising a business first – even if it is a company-focused exercise, rather than customer-centric. In fact, digital optimisation is Ground Zero for digital transformation and is often a forerunner to or a good starting point for companies to begin the transformation journey.
What is MobileCorp's Digital Optimisation Audit?
MobileCorp delivers digital optimisation audits across mobility, cloud, and network.
These can be an audit of the existing IT infrastructure and processes; or the audit of a specific business process which would benefit from improvement, automation or removal/replacement.
- IT service or process audit
- carrier service and plan optimisation audit
- asset inventory management audit
- telecom expense management audit
- mobile device management audit
- network optimisation audit
How MobileCorp goes about a Digital Optimisation Audit
MobileCorp follows the ITIL v3 service lifecycle framework to complete optimisation audits. In practice the common steps undertaken are:
Step 1. Assess the current process in place and any associated IT service or technology
Step 2. Define the business objectives for the process
Step 3. Determine any current issues or barriers that may/do pose a constraint from achieving the required outcome
Step 4. Assess available technology resources internal and external
Step 5. Analyse and make recommendations to optimise the process
Step 6. Project manage improvements, updates or the implementation of new processes in an integrated way
Step 7. Monitor results and review the outcomes
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