The early years: when car phones and Nokia ruled

Opening the shop was a bold move for the young George, who had come out of an apprenticeship installing car phones into luxury vehicles. “In those days there was no such thing as a hand-held device, and the first mobile network was the 007, which is the equivalent of a zeroG. Car phones were called mobile phones, but they were actually wired into the vehicle. Owners of luxury cars loved the idea of a car phone but then I would turn up with a transceiver weighing 25-30kg that had to be fitted to the vehicle and they would say ‘you’re not putting that in my Porsche, Mercedes, Rolls Royce’.”